We are all familiar with the Mason jar phenomenon that has exploded everywhere, from New York to California, as the trendy vessel for libations.
But, glassware has moved beyond the Mason jar fad to incorporate old-fashioned and classic glasses for each style of drink. The glass can play more of a role than just holding your beverage.
Diversification in glassware is creating an experience for each individual drink. It provides a high-quality feel to the presentation of drinks, specifically premium drinks. For example, a Moscow Mule in a copper mug feels much different than in a Moscow Mule in a bucket glass. A nice rye whiskey feels good in a nicely weighted rocks glass. It's all about the feeling.
When thinking about your next cocktail party or event, don't forget about the glass. It creates a drinking experience, not just a meaningless activity.